LETS CONNECT!
email: beata.pankiewicz1@gmail.com
I am a Senior Creative working between Europe and the United States on projects across lifestyle, hospitality, wellness, design, and food. I shape visual and spatial narratives where concept, environment, product, and image come together into cohesive brand and guest experiences.
My practice sits at the intersection of art direction, spatial storytelling, and experiential design. I work hands-on across concept development and execution, translating ideas into physical environments through close collaboration with designers, architects, photographers, chefs, and makers. My focus is on how creative direction becomes tangible — how it is built, experienced, and felt in real space.
I am drawn to designing experiences that sit between aesthetics and function, working with both contemporary design and objects that carry cultural and material memory — vintage, handmade, and one-of-a-kind elements. This approach informs environments that feel intentional, layered, and human.
Over more than two decades in New York, including fourteen years at ABC Carpet & Home, I developed a multidisciplinary practice spanning retail environments, editorial image-making, and experiential brand spaces. There, I worked across photography, campaign development, and immersive retail environments, shaping how product, storytelling, and space interact.
Across the evolving floors of the flagship store, I created a living visual ecosystem where objects, environments, and narrative functioned as one system. This work included close collaboration with design houses such as Astier de Villatte, Ginori 1735, Serax, Glas Italia, Lobmeyr, Coralla Maiuri, Saba, and others.
My work also extends into hospitality through long-term collaboration with chef and restaurateur Jean-Georges Vongerichten/abc restaurants, where I help shape the visual identity and atmosphere of restaurant environments by considering how materials, light, and composition influence guest experience and emotional response.
I believe in collaborative, detail-driven creative practice — where ideas are developed through making, refined through constraints, and grounded in how people actually experience spaces.